Tricks of the Trade
TV, RADIO, BILLBOARDS, BALLOONS and BANNERS.
Combine them with fast talking, hyper, charismatic people who make it their
business to
pretend to be your best friend and presto
you have the
AUTO DEALERSHIP.
Somebody has to sell new cars. The Auto dealership body has strong
Lobbyists in Washington and until the day comes when other outlets besides new car
dealers can sell cars, We're stuck with em.
We did not publish this site to discredit new car dealers or any other auto retailer.
Although in my humble opinion some need discredited.
Only to try and level the playing field.
After 25 years in the auto business and watching countless numbers of you tricked out of
your hard earned money from lack of knowledge (after all we normally purchase a new or
used car only every 2-5 years,while they do it every day) I am trying to get you to
realize that by taking advantage of the power of the Internet you can level the playing
field and purchase good transportation at a reasonable cost.
Countless millions are spent by auto retailers across the country every year using the
afore mentioned advertising to get you to do one thing.
Get you on the lot of the Dealership
Then highly trained sales people are taught to take control of you.
Dealerships across the country spend more millions on training their sales force ( Do a search in Google for auto sales training )on how to
get the most money from buyers of the automobile and they practice them every day.
It's time you know what they do and how to really save some serious money on your next
purchase.
What really goes on in the back rooms of car dealerships across America?
What does the car salesperson do when he leaves you sitting in a sales office and goes to
talk with his boss?
What are the tricks salespeople use to increase their profit and how can you protect
yourself from overpaying?
Broaden your understanding of the retail sales process.
It will also cast a new light on the role of the car salesperson.
It will help you get a better deal and avoid hidden charges when you go to buy or lease a
new car.
Read them carefully. You can be sure that you will come across several of these
during your car buying process.
WATCH OUT FOR SPOT! ( Not the dog) This is
probably the most powerful tool that Auto sellers have. A Spot Delivery means that
the customer comes in, selects a vehicle, negotiates the sale and drives home with the car
all in one visit. The Finance people will say things like "At this price you
have to take the car off the lot today" or "This program ends today".
What they are really doing is trying to make sure you don't have an opportunity to compare
their price to another Auto retailer, or their financing with another source and the most
powerful effect of this trick is the physiological effect of "IT IS MINE NOW
AND YOU CANNOT HAVE IT BACK NO MATTER WHAT IT TAKES FOR ME TO KEEP IT". Now
you are their ally.... you have the car in your possession and don't want to have it
taken back no matter what and it actually gives them a chance to up the price to the point
you're crying and ready to walk away and then becoming your friend by backing off their
price not to what is was before (My Sales manager said I am losing money but for only $500
more.... or financing rate, I can not get the 7% we talked about but I can get 9%.... I
could not get as much for you trade in,my used car manager drove it and it needs this and
this.....)get the idea how powerful this technique is. DON'T GET SPOTTED.
Before driving that new car home and getting your friends and family excited about your
new car and getting the feel of I wont give it back now for any reason...
you should come back and check through our sources and, at the very least, please sleep on
it.
A new car is second only to a home as the most expensive purchase many consumers make.
Even if you are buying a used car or leasing a vehicle, you need to make sure you find the
financing that meets your needs. If you already have your car loan, you may want to
consider refinancing ( Refinance Loan links ) if you feel you can get a lower rate. Visit
Lending Tree now to request
Auto Loans and have lenders competing for your business. Remember, When
Banks Compete, You Win. Know what interest rate you can obtain before you go car
shopping and you’ll make sure you get a great deal. Don't you owe it to yourself to
know if you have the best financing rate?.
DEALER INVOICE. Many New car dealers will negotiate the price of the vehicle around their invoice price. There are even lots of web sites and books that say that this is information you must know before you go shopping for a car. Nonsense. . Many states ban advertisements that use such terms as “dealers invoice”. Even though these invoices are real, that doesn’t mean it is the dealer’s actual cost. Most factory invoices have built in charges like WHOLESALE FINANCE RESERVE or DEALER HOLDBACK. These amounts are generally removed from the dealer’s actual cost. So if the dealers invoice says $25000 with $500 WHOLESALE FINANCE RESERVE and $500 DEALER HOLDBACK, the dealers actual cost would only be $24000. If you agreed to pay $1000 over dealer invoice you are actually paying the dealer a profit of $2000
Another problem with this is FACTORY TO DEALER INCENTIVES. This means the manufacturer might have an additional incentive that they are paying the dealer on each car sold.
The bottom line is, dealer invoice is irrelevant to how much you pay for the
car. What you want is the best price – Click here Auto Loans to get ahead of the game and negotiate as a cash buyer
If you have already bought and you want to lower your interest rates and payments
just click here: Refinance Loan links
THE TRADE WALK. Auto sales personnel have been trained to decrease the value of your trade in your mind with “The Trade Walk”. When the car is being appraised, they make sure the car is in an area where you can see. The appraiser will walk around the car and TOUCH any part of the car that has the slightest bit of damage. Each time they touch the car, they are building a mental repair bill in your mind to decrease your expectations.
THE BUMP You’ve made your deal and signed the Purchase Agreement. All done, right? Wrong. Finance salespersons will constantly try to Bump you for more profit. If it’s a lease, they might say that they didn’t include the tax in the payment. If you’re buying they might try to say that the car you want isn’t available but they have a slightly more expensive one for you. In the finance office they might say that your credit doesn’t qualify you for what ever program you’ve agreed to with the Salesperson and your payment is going up. DON’T FALL FOR IT.
IN SUMMARY Use this site and the sponsors to be prepared. After all, a vehicle purchase is the second largest purchase most of us will make, so be ready. Put the knowledge in your head and the money in you pocket and take your family on a cruise with your savings.
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